Best Of B2BrandWater

  1. 5 Ways To Meet Your Sales Rep's Needs 7/27/2022

    Many manufacturers in the water and wastewater industry contract independent sales reps to bring their products to market. Rep firms provide the local connections, project awareness and ability to build proposals across multiple vendors that equipment suppliers can’t create alone. Because sales consultants work with multiple principals, it’s imperative to maintain a productive and healthy relationship with your sales network or risk losing their focus on repping your product line over other product lines they can prioritize. Here are your Sales reps' 5 requirements of a Grade-A principal.

  2. Getting Your Engineering Foot Firmly In The Door 7/27/2022

    Winning engineering design work from utilities is difficult, especially for consulting firms with less tenure or brand recognition in a geographic market. The legacy connections that exist between municipalities and established engineering firms may have been in place for decades. How do you gain traction and overcome?

     

  3. Overcoming Barriers To Digital Transformation 7/27/2022

    When approaching the water utility market with digital solutions, it's good to understand the four barriers that your potential customers face in evaluating your solution. Let’s look at four barriers to digital transformation in the water and wastewater industry.

  4. 2 Big Benefits Of Brand Publishing For Manufacturers In The Water & Wastewater Market 4/13/2022

    Unless the buyer is at the very end of his purchasing cycle and simply looking for a quote to compare vendors and award the sale to the most attractive bid (often the cheapest), sales-oriented marketing material is not going to help you win favor at the critical early stage of the buying cycle.

  5. Billions In Funding Now Available For Resilience Projects 3/23/2022

    Companies with service offerings and/or capabilities associated with resilience projects would be wise to check their current registration status with the U.S. Army Corps of Engineers (USACE). Small and minority firms should definitely reach out to check their status and learn more about special benefits.

  6. Are You A Water Player? Be The Brand. 1/4/2022

    Leading innovators in the water industry share tips on creating strong branding for water companies and their personnel.

  7. How Senior Management Should Engage With The Marketing Department 1/4/2022

    <p>When was the last time you as a senior executive evaluated your Company&rsquo;s marketing performance? I&rsquo;m not talking about sales performance and hitting numbers. Let&rsquo;s strip that out for now. I&rsquo;m talking about how your Company markets itself.</p>

  8. Innovation Adoption Remains Top Of Mind For Vendors At First In-Person WEFTEC Since Pandemic 11/4/2021

    As the new WNBA champion Chicago Sky enjoyed their well-earned victory parade around the city of Chicago recently, another band of warriors masked up and ventured into the WEFTEC arena for the first time in person since 2019. Despite all the stops and starts in the run up to the Conference, the COVID-19 precautions in place restricting attendance to the vaccinated and the nail-biting decisions of many an exhibitor on whether to exhibit or not, there were plenty of familiar faces to catch up with on the state of our industry.

  9. What To Do When Subject Matter Experts Are Holding Up The Content Process 8/19/2021

    It’s a common challenge for marketing professionals, especially at water solutions companies. You’ve secured the budget for content marketing and the time has arrived to get your subject matter experts (SMEs) involved.

  10. Lessons Learned: Storytelling As A Relationship Builder 8/13/2021

    It’s a common scene for George Hawkins: He arrives as the new leader of a nonprofit to hear it described by staff as a best kept secret. That always baffled the man who founded and currently serves as executive director of Moonshot Missions.