Content Marketing

CONTENT MARKETING

Content Marketing establishes brand equity and customer trust.

Content marketing is the cornerstone of establishing brand awareness, thought leadership and for impacting audience decision-making. It far outperforms traditional advertising in that regard. In fact, according to the State of Inbound Report, content creation is a top priority for 80% of marketers… and “content marketing now accounts for 26% of marketing budgets.”

Unlike print ads and banner placements, content marketing offers a timelessness to your content assets as they are archived online, in Google, and will be forever accessible. These are not a one-off marketing effort, but create connections with your intended audience, again and again, allowing your business to grow its audience by providing compelling, helpful, and purposeful information that your audience is hungry for. And it’s done in a way that positions your company as the leader in the space.

A successful content marketing strategy includes first creating content that educates the consumer on the issues they face. Next, it offers a variety of solutions they can benefit from. And finally, it speaks directly to your products or services. In this way, the consumer is educated throughout their buyer’s journey and at each stage your name is reinforced as the leader.

CONTENT MARKETING ARTICLES

Being More Intentional With Your Paid Media!
Content marketing lifted water and wastewater companies out of the dark ages and into marketing enlightenment. Long gone are the days when B2B marketers created only complex spec sheets and product brochures.
What To Do When You Have Issues With SME
How Senior Management Interacts with Marketing
The 3 Most Important Words in Marketing
Why You Should Avoid Too Much Self-Promotion
Over the past five years I’ve talked with hundreds of marketing professionals in the water and wastewater market. The most successful of these marketing professionals understand that their strategy must center on finding, identifying and consistently engaging their target audience. Secondarily, but equally as important, is knowing that reader-centric content is their optimal tool for getting in front of that audience and building up their trust in the brand.
5 Steps To Better Content Marketing That Generate Sales
Unlike print ads and banner placements, content marketing offers a timelessness to your content assets as they are archived online, in Google, and will be forever accessible. These are not a one-off marketing effort, but create connections with your intended audience, again and again, allowing your business to grow its audience by providing compelling, helpful, and purposeful information that your audience is hungry for. And it’s done in a way that positions your company as the leader in the space.
How Senior Management Should Engage With The Marketing Department
<p>When was the last time you as a senior executive evaluated your Company’s marketing performance? I’m not talking about sales performance and hitting numbers. Let’s strip that out for now. I’m talking about how your Company markets itself.</p>
What To Do With Those Content Marketing Leads
Ask yourself (and your sales team) these 4 questions when formulating a follow-up plan for B2B buyers who engage with your content.
A Content Marketing Cheat Sheet For Non-Marketers
Commonly used content marketing terms and FAQs to help marketers explain content marketing to their sales reps and executive team.
5 Stages Of B2B Content Marketing Maturity
Regardless of company size, industry, or experience, most B2B marketers go through these 5 stages of content marketing competency and maturity.
Creating Brand Awareness With B2B Content Marketing
An effective content marketing strategy can do more than generate demand; it can create brand awareness without breaking the bank like traditional marketing tactics.
Adding Context To Content Marketing
By now, especially if you are reading this post, you’re aware of what content marketing is. For those of you still unsure, here’s a definition from Wikipedia:
Content Marketing 101: Water & Wastewater Industry
“How can I reach those engineers and operators that drive my top line by purchasing my solutions?” Far and away, that is the question I have been asked more than any other over the past few years. Historically, and by historically I mean pre-Internet, it was a different ball game (and answer) entirely. B2B manufacturers and B2C manufacturers reached and influenced potential customers in almost the same way…. Display and Pitch.
Budgets And Content Marketing -- So Happy Together
It’s that time of year. Every marketing professional’s Super Bowl. Its budgeting season friends.
Content Marketing In The Water Industry
Joe Pulizzi, Founder of the Content Marketing Institute, recently published an article centered on the life cycle of content marketing. Specifically he outlined the current view of content marketing through the lens of Gartner’s Five-Step Hype Cycle. With this as a backdrop, I wanted to take a look at the evolution of content marketing specific to the water industry.
The 3 Pillars Of Purposeful Content Marketing
When developing a content marketing strategy that will deliver positive business results, keep the three pillars in mind: value, relevance, and consistency.