Are You A Water Player? Be The Brand.

By Jim Lauria and Adam Tank

Leading innovators in the water industry share tips on creating strong branding for water companies and their personnel.

In a business driven largely by engineering and logic, the best marketers in the water industry speak both to the heads and the hearts of their audiences. It's a strategy that is as important when talking to those logic-focused engineers as it is when communicating with concerned ratepayers or inquiring regulators.

That takes long-term commitment and lots of trust. As Stephanie Corso of Rogue Water says, "Communication is not a project, it's a relationship." That means showing up, being authentic, and building a presence in the community.