Best Of B2BrandWater
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From The Editor: What A Marketer Learned From Sales Meetings
9/30/2020
Many complain about the disconnect between sales and marketing, but few will take the first step to bridge the gap by attending each other's regular meetings.
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The Risk Of Confusing Thought Leadership With Selling
9/30/2020
B2B buyers engage with – and find immense value in –thought leadership content, but only when marketers focus on helping during the early stages of the buyer’s journey (not on selling).
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The Case Against Negative Lead Scoring
9/30/2020
A real-world example of how an unbiased third party can right-angle check existing marketing processes.
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2 Missing Pieces Of Your Marketing Attribution Puzzle
9/30/2020
Measuring ROI in B2B marketing is easier with multi-touch and multi-contact attribution models that shed light on the entire buyer’s journey.
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The B2B Buyer's Journey: Explained
9/30/2020
Understanding how B2B buying works is the first step to building sales and marketing processes that work. This 5-minute read can help you take that critical first step.
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The New Normal In B2B Marketing Is Already Here
9/30/2020
This is a watershed moment for B2B marketers to reallocate marketing budgets to better align with the buyer's journey.
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How To Get SMEs To Play For Your Content Marketing Team
9/30/2020
Tips for explaining content marketing to the subject matter experts who can make or break your content strategy.
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Give Your Lead Scoring A Soul
9/30/2020
Effective lead scoring requires a hands-on approach where industry expertise and an understanding of the buyer’s journey take precedence over automation.
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Understanding The Early, Middle, And Late Stages Of The B2B Buyer's Journey
9/30/2020
A step-by-step guide to help suppliers create and distribute content that truly helps prospects and customers throughout the entire buyer’s journey.
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From The Editor: The Necessity Of Marketing Maintenance
9/30/2020
Don’t go dark on your buyers, even if they aren’t buying right now.