Best Of B2BrandWater

31. Outcomes Driven Marketing (ODM): A Model for Business Growth In The Information Age 9/29/2020

    A Model for Business Growth In The Information Age.

32. Stop Looking For Customers, Start Attracting Them 9/29/2020

    The key to gaining buyers’ permission to participate in the early stages of their journey is to provide them with relevant, helpful content.

33. Looking For An Editorial Calendar? You Won't Find One Here 9/22/2020

    It might sound crazy, but editorial calendars are a thing of the past. Creating an engaged audience means reacting to your customers’ challenges in real-time, not by predetermining what you’ll write about a year in advance.

34. The Value Of Audience Access 9/22/2020

    Being a successful B2B marketer hinges on getting your content in front of an engaged audience of your buyers.

35. How To Make The Most Of Lockdown 4/22/2020

    Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.” In conversation with many vendors in the water and wastewater markets over the last few weeks, it’s evident that many are struggling to know how to keep pedaling during this unprecedented time.

36. Homebound Water Industry Adapts To Travel-Less Reality 3/17/2020

    Research conducted in 2018 by the Center for Exhibition Industry Research indicated that companies who participate in industry events allocate nearly 40 percent of their marketing budget to exhibitions and industry shows, almost five times more than the 8% spent on online marketing.

37. The Risk Of Confusing Thought Leadership With Selling 3/11/2020

    B2B buyers engage with – and find immense value in –thought leadership content, but only when marketers focus on helping during the early stages of the buyer’s journey (not on selling).

38. Adding Context To Content Marketing 2/28/2020

    By now, especially if you are reading this post, you’re aware of what content marketing is. For those of you still unsure, here’s a definition from Wikipedia:

39. The Fallacy Of Social Media Following 2/28/2020

    In today’s world of information-overload, are you struggling to engage customers and prospects with your marketing? Are the click-rates of your emails falling as thousands of rival emails flood your clients’ inboxes? Do you find yourself trying to justify your social media activity by number of likes but struggle to link them to any commercially-advancing behavior?

40. Marketing Attribution In The Water And Wastewater Market 2/18/2020

    One of the reasons Marketing gets such a brush off in the water and wastewater market is that unlike Sales, it has always been difficult to measure Marketing’s return on investment. Measuring sales is easy. It doesn’t matter what happens out in the field, at the end of the day, you measure your Sales reps on how many units they sell. They might be hard to manage but their output is simple to measure.