Best Of B2BrandWater

51. Write For Someone, Not For Everyone 9/29/2020

    Developing accurate buyer personas and tailoring content might sound easy, but it’s arguably the most difficult – and the most important – part of the content marketing process.

52. 5 Stages Of B2B Content Marketing Maturity 9/29/2020

    Regardless of company size, industry, or experience, most B2B marketers go through these 5 stages of content marketing competency and maturity.

53. Sales Follow-Up: Where B2B Content Marketing Goes Wrong 9/29/2020

    A real-life example of how bad sales follow-up can ruin even the best content marketing strategy.

54. A New & Improved B2B Publishing Model 9/22/2020

    An effective publishing model today involves uncovering buyer intent using a reader-centric philosophy backed by data analytics. If that sounds complicated, it’s because it is.

55. The Best Content Marketing Can't Outperform Bad Sales Follow-up 9/22/2020

    A perfectly executed content marketing strategy won’t lead to more revenue unless sales follow-up is existent, effective, and consistent.

56. So You Want To Be Your Own Publisher… 9/22/2020

    It’s a time consuming, resource-intensive endeavor to build, maintain, and grow a high-quality audience of B2B buyers, and that’s why being your own publisher is harder than you might think. In fact, it's typically THE hardest part of content marketing.

57. Thinking Beyond Net-New Leads: Part 2 9/22/2020

    Don’t lose sight of opportunities to upsell, cross-sell, and retain existing customers just because your marketing strategy places too much emphasis on net-new leads.

58. Looking For An Editorial Calendar? You Won't Find One Here 9/22/2020

    It might sound crazy, but editorial calendars are a thing of the past. Creating an engaged audience means reacting to your customers’ challenges in real-time, not by predetermining what you’ll write about a year in advance.

59. Marketers Are From Mars And Sales Reps Are From Venus 9/22/2020

    Sales and marketing dysfunction can boil down to not having understanding or empathy for each other’s job.

60. The Value Of Audience Access 9/22/2020

    Being a successful B2B marketer hinges on getting your content in front of an engaged audience of your buyers.