Best Of B2BrandWater
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From The Editor: An Insider's Take On B2B Events
9/22/2020
I love B2B events, sales reps love events, some marketers love events – but that doesn't mean events should eat up so much budget that you can’t effectively reach your target prospects in other, more cost-effective ways.
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Thinking Beyond Net-New Leads: Part 1
9/22/2020
Infatuation with net-new leads means lost opportunities, so B2B marketers need to push back when the sales team undervalues lead intelligence on prospects they “are already working.”
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Creating Brand Awareness With B2B Content Marketing
9/22/2020
An effective content marketing strategy can do more than generate demand; it can create brand awareness without breaking the bank like traditional marketing tactics.
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8 Tips For Vetting Your Marketing Agency
9/22/2020
Advice on asking the right questions about an agency’s operations and strategy before you outsource any B2B marketing activities.
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Expedite Your Content Approval Process With These 5 Questions
9/22/2020
Content will see the light of day sooner if you ask pointed questions about the value each stakeholder brings to the content approval process and come to the table with real data.
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What Press Releases Reveal About The State Of B2B Marketing
9/22/2020
Four steps to help B2B marketers and agencies stop wasting precious resources on press releases.
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Imagining An Ideal Application Of Behavioral Analytics In B2B Marketing
9/22/2020
Marketers have a blind spot when it comes to differentiating interest vs. intent, but there is a way to expand the view into the buyer’s journey.
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Leads Aren't Buyers: Tracking Companywide Engagement In B2B Marketing
9/22/2020
Your sales teams can’t sell to a "lead." The B2B purchasing process involves groups of buyers, not individual leads. So let's stop obsessing over individual leads and start looking at the entire buyer’s journey.
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Applying B2C Predictive Analytics To B2B Marketing
9/22/2020
It’s much easier to predict customer behavior in B2C marketing, but B2B marketers can still take advantage of behavioral data to gain better insight into the buyer’s journey.
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The New Definition Of Leads For B2B Marketers
9/18/2020
All leads are not created equal. Understanding the difference between marketing qualified leads, sales qualified leads, sales ready leads, and sales winnable leads is essential in B2B environments.