Best Of B2BrandWater

  1. 6 Reasons Your B2B Content Marketing Isn't Working (And How To Fix It) 9/30/2020

    There are plenty of reasons why B2B content marketing fails to produce desired results, and the first step to getting back on track is understanding what, exactly, your problem areas are.

  2. What To Do With Those Content Marketing Leads 9/30/2020

    Ask yourself (and your sales team) these 4 questions when formulating a follow-up plan for B2B buyers who engage with your content.

  3. Recycled Content: Giving New Life To Your B2B Marketing Strategy 9/30/2020

    Marketers might think content is stale, but buyers are so swamped with information that recycled content can still be a breath of fresh air when it is sent often enough to catch their attention.

  4. How To Explain Content Marketing To Sales & Executive Teams 9/30/2020

    Content marketing might not be a new concept for marketers, but it usually is for sales teams, and that's why marketers need to take the initiative to educate their colleagues about what it is and how it works.

  5. A Content Marketing Cheat Sheet For Non-Marketers 9/30/2020

    Commonly used content marketing terms and FAQs to help marketers explain content marketing to their sales reps and executive team.

  6. The Sales Funnel Is Not The Buyer's Journey 9/30/2020

    It’s time B2B marketers start looking for leads about to start a buyer’s journey instead of leads at the bottom of the outdated sales funnel.

  7. Communicating Your Value In The Information Age 9/29/2020

    Communicating your value in The Information Age means giving your prospect what they need rather than what you want.

  8. Outcomes Driven Marketing (ODM): A Model for Business Growth In The Information Age 9/29/2020

    A Model for Business Growth In The Information Age.

  9. Stop Looking For Customers, Start Attracting Them 9/29/2020

    The key to gaining buyers’ permission to participate in the early stages of their journey is to provide them with relevant, helpful content.

  10. B2B Content Marketing Is The New And Improved Trade Show Floor 9/29/2020

    The buyer’s journey has changed, and that’s exactly why B2B marketers need to invest more in content marketing and less in outdated brand awareness activities like trade shows.