Best Of B2BrandWater

  1. Marketing Do's & Don'ts When B2B Trade Shows Return 7/27/2021

    A global pandemic meant B2B marketers couldn't spend money on in-person events for many months, but will they continue to think outside the box when the temptation returns?

  2. Capital Planning In The U.S. Water Market — A Guide For Business Developers 6/28/2021

    Readying a bid for a contract can be an expensive and time-consuming process. That’s why successful contractors try to only target opportunities they think they have a good chance of winning.

  3. How The C-Suite Bungles Marketing 6/28/2021

    Most water industry solutions providers rely on the independent rep model to drive sales. Ideally, these rep firms are focused on responding to RFQs, coordinating product availability, negotiating price, and getting new products into the market. It’s a dynamic that offers the most efficient sales pathway for solutions providers to establish a local connection with the municipal and industrial end-users and consultants they serve.

  4. Lessons Learned: Tell Me Something I Don't Know 5/26/2021

    Content that engages readers by addressing the challenges they face is a great marketing tool for water and wastewater solutions providers. However, too many companies still focus this effort on themselves and their product while most readers have a strong filter for an advertisement that’s dressed up to look like helpful content.

  5. A Guide For Mapping Content To The B2B Buyer's Journey 5/14/2021

    Here's the secret sauce in the Follow Your Buyer methodology: You will win more business if you create and properly distribute relevant content that truly helps buyers throughout the entire buyer's journey.

  6. Lessons Learned: Stop Selling Your Products 4/27/2021

    Content publishing is a key marketing tool for water and wastewater solutions providers. The best content engages readers by addressing the challenges they face, but too many companies still focus this investment on themselves and their product.

  7. Creating Content Is Half The Battle (But It Doesn't Win The Buyer Attention War) 4/12/2021

    B2B marketers are often too enamored with driving traffic to their website instead of distributing content where your buyers are more likely to engage with it.

  8. The Data Problem Marketers Don't Know They Have 3/5/2021

    Imagine that your favorite work pastime is maintaining a sparkling clean lunchroom floor. You sweep, you mop, you run your robot vacuum, you deal with your shop floor crew’s dusty steel-toed boot prints before they even start to dry. You could quite literally eat your lunch off the lunchroom floor.

  9. 7 Tips For A Successful Virtual Event Presentation 2/18/2021

    With the COVID-19 pandemic raging on, and traditional face-to-face trade shows in jeopardy for the second consecutive year, your company has likely taken the plunge into the world of virtual water events. When done properly, the ROI from engaging a targeted audience at one of these online sessions can be massive.

  10. Finding The Best Value In Virtual Water Events In 2021 1/28/2021

    The tradeshow season was just about to go into full swing in the spring of 2020 when the COVID-19 pandemic began to wreak havoc across the United States. By summer, virtually all face-to-face events — a mainstay for water and wastewater solutions providers to connect with industry professionals — had been canceled for the year.