Digital Solutions Providers Articles

1. Digital Transformation Revolution 10/17/2022
2. Overcoming Municipal Barriers to Getting Your Digital Solution Sold 9/20/2022

   To capitalize on this projected growth, treatment equipment vendors must take a different approach to marketing and fostering prospects. They must take an approach that makes them stand out as thought leaders and trusted vendors in a very noisy and crowded vendor space. One way to do this is by moving away from reliance on product-centric outbound marketing efforts to affect the bid process at the end of the sales cycle to building brand awareness, recognition, and trust in the minds of customers ahead of the bid process.

3. Digital Solutions Support Cross-Functional Teams and Company ROI 9/5/2022

   Digital transformation in water and wastewater is one of the most important industry innovations of the 21^st century. Where the focus used to be on pipes, screens, filters, disinfectants, and things more directly related to treatment, today the focus is on centralization of processes and data. It's changing the way municipalities operate their systems and has become the change catalyst of our time.

4. Be Part Of The Digital Transformation Revolution 8/22/2022

   With digital momentum finally picking up, it’s critical for your solution to be adopted as foundational that future solutions will build around. But how do you get a foot in the door and begin educating utilities on why your solution should be the first to evaluate, pilot and adopt?

5. Overcoming Barriers To Digital Transformation 7/27/2022

   When approaching the water utility market with digital solutions, it's good to understand the four barriers that your potential customers face in evaluating your solution. Let’s look at four barriers to digital transformation in the water and wastewater industry.

6. How Technology Is Changing The Role Of The CMO In 2021 4/27/2021

   Even before the pandemic hit, the savviest marketers and sales leaders were looking at digital solutions to play a significant role in their customer relationships. Now, as buyers increasingly interact with brands in different ways — and find more value than ever in digital channels — your marketing professionals are under pressure to improve outcomes.

7. Using NETFLIX and Liam Neeson To Tell Your Story with Paul O’Callaghan, CEO and Founder of BlueTech Research and Brave Blue World Foundation 12/29/2020

   Paul O’Callaghan, CEO and Founder of BlueTech Research, explains how with no experience in filmmaking, he and his fellow contributors conceived of the Brave Blue World movie to raise the profile of the water industry and how they worked with NETFLIX to take their story worldwide.

8. Forget Digital Transformation: Companies Must Evaluation Digital Maturity Instead 12/10/2019

   Many companies in the water and wastewater market are undergoing a digital transformation, whether within their evolving solution set leveraging smart water assets or within their marketing and communication strategies.

9. How To Regulate Innovation Without Killing It 2/15/2017

   In this interview with Knowledge@Wharton, Professor Kevin Werbach discusses the role regulations can play in spurring innovation. It’s interesting because we as water and wastewater equipment companies have often asked the EPA to play a stronger role in enforcing regulations and force utilities to invest more readily in returning to compliance.

10. Why Are CMOs Dropping Like Flies? 9/2/2016

    Adam Kleinberg takes a look at a recent Russell Reynolds Associates study about the turnover in Chief Marketing Officers (CMOs). Although the turnover is chronic in other industries, the reason for it is pertinent to the water and wastewater industry. Kleinberg argues that the focus on short-term sales hurts companies in the long-run when they don’t sufficiently invest the marketing resources in also building their brand: