Overcoming Municipal Barriers to Getting Your Digital Solution Sold


By Travis Kennedy

To capitalize on this projected growth, treatment equipment vendors must take a different approach to marketing and fostering prospects. They must take an approach that makes them stand out as thought leaders and trusted vendors in a very noisy and crowded vendor space. One way to do this is by moving away from reliance on product-centric outbound marketing efforts to affect the bid process at the end of the sales cycle to building brand awareness, recognition, and trust in the minds of customers ahead of the bid process.