News | April 27, 2021

How Technology Is Changing The Role Of The CMO In 2021


Even before the pandemic hit, the savviest marketers and sales leaders were looking at digital solutions to play a significant role in their customer relationships. Now, as buyers increasingly interact with brands in different ways — and find more value than ever in digital channels — your marketing professionals are under pressure to improve outcomes.

For those in the water and wastewater solutions space, Water Online’s Templeton content analytics tool is bridging the gap between marketing and tech.

In this piece, CFA Institute CMO and Managing Director Michael Collins tells us how one of the most important things CMOs can do is remain agile, lean in, and embrace this kind of digital technology.