Emerging Marketing Trends

  1. How To Make The Most Of Lockdown 4/22/2020

    Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.” In conversation with many vendors in the water and wastewater markets over the last few weeks, it’s evident that many are struggling to know how to keep pedaling during this unprecedented time.

  2. B2B Content Strategy On The Decline! 4/20/2020

    Citing a study conducted last year by Heinz Marketing on ON24, Dave Sutton draws attention to a lack of confidence on the part of B2B marketers that their content marketing strategies are actually effective. In many ways, this is due to the half-baked nature of content marketing being produced by B2B companies.

  3. How To Make Your (Now Virtual) Event Shine 4/20/2020

    Writing for MIT Sloan Management Review, Nancy Duarte provides 7 strategies to make the most out of virtual conferencing. In particular, I like her focus on making the presentation interactive by both engaging the audience early and by using a moderator to emcee the event and facilitate connection between speakers and audience.

  4. Preserve What Works: Principles Of Communicating While Working Remotely 4/20/2020

    Stephanie Scotti’s post reminds us that much of the work many of us do in the water and wastewater industry has been virtual for a while, even before the COVID-19 crisis hit. But with the heightened separation, Scotti provides three important communication suggestions.

  5. Virtual Collaboration 3/18/2020

    A cartoon to brighten everyone’s day. As we all scramble to connect with one another over video conferencing, a humorous look at some of the issues we can experience and a suggestion to bring some MOJO to each event from DBS Bank courtesy of The Marketoonist.

  6. Redistributing Budget Away From Tradeshow Events 3/18/2020

    If you use tradeshows primarily for demand generation and secondarily for brand reputation and awareness and are reeling from show cancellations and postponements, then this post from Ashley Shailer with Inverta is for you.

  7. Support Your Customers: Don't Stop Selling Because Of Coronavirus 3/18/2020

    This is a really useful blog post from John Gunderson of Modern Distribution Management on how to adapt your traditional face-to-face selling habits in light of the travel and personal interaction restrictions being asked of us all.

  8. Homebound Water Industry Adapts To Travel-Less Reality 3/17/2020

    Research conducted in 2018 by the Center for Exhibition Industry Research indicated that companies who participate in industry events allocate nearly 40 percent of their marketing budget to exhibitions and industry shows, almost five times more than the 8% spent on online marketing.

  9. The Risk Of Confusing Thought Leadership With Selling 3/11/2020

    B2B buyers engage with – and find immense value in –thought leadership content, but only when marketers focus on helping during the early stages of the buyer’s journey (not on selling).

  10. Should Lead Generation Guide Your Content Marketing Strategy 3/2/2020

    Writing for CMS Wire, Kaya Ismail gathers up a variety of CMOs and content marketers to ask them what their primary goal for content marketing is. Even though the answers are different, they share the same core focus: