Emerging Marketing Trends

71. Coronavirus Rewriting Social Connection Rules 5/22/2020

    This is an insightful post from Megan Routh on SmartBrief discussing the impact of the coronavirus pandemic on social connection and some of the changes that your Sales and Marketing teams need to consider and adapt to in the future:

72. Power Your Content Marketing With Archives And DAM 5/5/2020

    Last week, we shared a post about making the most of the lockdown. This post from John Horodyski provides another activity to think about, namely compiling a Digital Asset Management (DAM) repository of content. Horodyski references Guinness’ successful use of archived content in a redesigned campaign for this year’s COVID-19-impacted St. Patrick’s Day celebration.

73. B2B Marketing After COVID-19: What Changes And What Doesn't? 5/5/2020

    Mark Emond makes some well-founded predictions for what marketing in the B2B space might look like as we recover from the COVID-19 pandemic. What’s of particular interest is the idea that marketing will move ever further towards what he calls “revenue marketing,” something I think has always been present outside tradeshows in the water and wastewater space.

74. The 4Ps Of Marketing Amid COVID-19: Strategy Reassessment And Adjustment 4/28/2020

    Many companies in the water and wastewater market are struggling to land on an appropriate marketing strategy for the remainder of 2020. With so much of our planned marketing efforts laid to waste by the COVID-19 pandemic and its devastating effect on tradeshow season, this timely post from Jeff Raymond writing for Marketing Profs offers some guidance on reevaluating based on the 4Ps of Marketing.

75. How To Make The Most Of Lockdown 4/22/2020

    Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.” In conversation with many vendors in the water and wastewater markets over the last few weeks, it’s evident that many are struggling to know how to keep pedaling during this unprecedented time.

76. B2B Content Strategy On The Decline! 4/20/2020

    Citing a study conducted last year by Heinz Marketing on ON24, Dave Sutton draws attention to a lack of confidence on the part of B2B marketers that their content marketing strategies are actually effective. In many ways, this is due to the half-baked nature of content marketing being produced by B2B companies.

77. How To Make Your (Now Virtual) Event Shine 4/20/2020

    Writing for MIT Sloan Management Review, Nancy Duarte provides 7 strategies to make the most out of virtual conferencing. In particular, I like her focus on making the presentation interactive by both engaging the audience early and by using a moderator to emcee the event and facilitate connection between speakers and audience.

78. Preserve What Works: Principles Of Communicating While Working Remotely 4/20/2020

    Stephanie Scotti’s post reminds us that much of the work many of us do in the water and wastewater industry has been virtual for a while, even before the COVID-19 crisis hit. But with the heightened separation, Scotti provides three important communication suggestions.

79. Virtual Collaboration 3/18/2020

    A cartoon to brighten everyone’s day. As we all scramble to connect with one another over video conferencing, a humorous look at some of the issues we can experience and a suggestion to bring some MOJO to each event from DBS Bank courtesy of The Marketoonist.

80. Redistributing Budget Away From Tradeshow Events 3/18/2020

    If you use tradeshows primarily for demand generation and secondarily for brand reputation and awareness and are reeling from show cancellations and postponements, then this post from Ashley Shailer with Inverta is for you.