The 4Ps Of Marketing Amid COVID-19: Strategy Reassessment And Adjustment

Many companies in the water and wastewater market are struggling to land on an appropriate marketing strategy for the remainder of 2020. With so much of our planned marketing efforts laid to waste by the COVID-19 pandemic and its devastating effect on tradeshow season, this timely post from Jeff Raymond writing for Marketing Profs offers some guidance on reevaluating based on the 4Ps of Marketing:

https://www.marketingprofs.com/articles/2020/42801/the-4ps-of-marketing-amid-covid-19-strategy-reassessment-and-adjustment