Emerging Marketing Trends

91. B2B Content Marketing Benchmarks, Budgets And Trends for 2020 Infographic 2/5/2020

    One of the more interesting statistics from this infographic from Grazitti Interactive is the steady growth in companies with a documented content marketing strategy over the last few years.

92. What The Biggest SEO Changes in 2019 Mean For Content Marketers 2/5/2020

    If you’ve been investing in content marketing for a while, this informative post from Maddy Osman on Skyword provides five trends in Search you should be aware of as you look to up your game in 2020:

93. Online Analytics And Independent Sales Reps: A Powerful Combination 1/23/2020

    Many companies in the water and wastewater markets sell their products through 3^rd party representation. For overseas manufacturers, it has proven the means over many years for entering the U.S. market. Even for U.S.-based manufacturers whose executive talent prefers to focus on the engineering discipline of product innovation and development over the softer skills of persuasion and negotiation, independent representation remains central to their business development success.

94. The Best Content Marketing Can't Outperform Bad Sales Follow-Up 1/22/2020

    Abby Sorenson, Chief Editor of Follow Your Buyer, takes an irreverent look at an assortment of sales follow-ups that drive marketers up the wall. For many companies in the water market who sell their products through independent sales channels, it’s a good list to think through as your prepare for your next sales event. Regardless how good your technology is, it’s the pursuit of the customer that might need some focus:

95. 6 Trends That'll Set Up Your B2B Marketing Campaigns For Success In 2020 1/22/2020

    There are some really interesting tidbits in this post from Christine Warner writing for Skyward. We talk tirelessly to water and wastewater clients about the need for “top of funnel” content to attract and engage potential customers but Warner’s post suggests that there is a real gap in content marketing portfolios between awareness and conversion. Her conclusion that (what we would call) “middle journey” content is needed to bridge the gap is a prescient point for our industry as content portfolios begin to mature:  

96. Why B2B Marketers Need To Develop A Publisher's Mindset 1/22/2020

    Writing for Webbiquity, Brian Bennett, President of STIR Advertising & Integrated Messaging, explains why B2B companies need to adopt a publisher mindset to retain mindshare in engaging customers online:

97. The Importance Of Research In Marketing To The Water Industry 1/22/2020

    The market in which we operate is a skeptical one, and that’s putting it mildly.  It is slow to adopt, slow to trust and slow to move.  Content has finally become the path of choice for many manufacturers as a way of chipping away at the fog of distrust that surrounds the marketplace.  As we continue down this path it’s important to know how field data can help fuel your thought leadership content.  Data, especially third-party data, is tough to ignore, and more convenient to trust.

98. Business News Publishers Are Investing In Brand Content Studios To Attract More B2B Clients 1/7/2020

    As Olivia Morley points out in her interesting post for Digiday, the interest in business news publishers such as Bloomberg, Dow Jones and The Business Journals, in developing their brand content studios to attract more business customers is further validation that digital content continues to grow in B2B markets.

99. Top 10 Content Marketing Trends To Watch For In 2020 1/7/2020

    Writing for Business 2 Community, Austin Gould provides a great summary of some of the content marketing trends to watch out for in the year ahead.

100. Infographic: Five Insights From The 2020 Chief Marketer B2B Marketing Outlook 1/7/2020

     Chief Marketer have created an infographic to summarize the key findings from their recent 2020 outlook survey, with the biggest challenges identified as engaging new prospects and tracking those that convert.