The Best Content Marketing Can't Outperform Bad Sales Follow-Up
Abby Sorenson, Chief Editor of Follow Your Buyer, takes an irreverent look at an assortment of sales follow-ups that drive marketers up the wall. For many companies in the water market who sell their products through independent sales channels, it’s a good list to think through as your prepare for your next sales event. Regardless how good your technology is, it’s the pursuit of the customer that might need some focus:
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