Emerging Marketing Trends

  1. 5 Ways To Meet Your Sales Rep's Needs 7/27/2022

    Many manufacturers in the water and wastewater industry contract independent sales reps to bring their products to market. Rep firms provide the local connections, project awareness and ability to build proposals across multiple vendors that equipment suppliers can’t create alone. Because sales consultants work with multiple principals, it’s imperative to maintain a productive and healthy relationship with your sales network or risk losing their focus on repping your product line over other product lines they can prioritize. Here are your Sales reps' 5 requirements of a Grade-A principal.

  2. Getting Your Engineering Foot Firmly In The Door 7/27/2022

    Winning engineering design work from utilities is difficult, especially for consulting firms with less tenure or brand recognition in a geographic market. The legacy connections that exist between municipalities and established engineering firms may have been in place for decades. How do you gain traction and overcome?

     

  3. Overcoming Barriers To Digital Transformation 7/27/2022

    When approaching the water utility market with digital solutions, it's good to understand the four barriers that your potential customers face in evaluating your solution. Let’s look at four barriers to digital transformation in the water and wastewater industry.

  4. 2 Big Benefits Of Brand Publishing For Manufacturers In The Water & Wastewater Market 4/13/2022

    Unless the buyer is at the very end of his purchasing cycle and simply looking for a quote to compare vendors and award the sale to the most attractive bid (often the cheapest), sales-oriented marketing material is not going to help you win favor at the critical early stage of the buying cycle.

  5. How Senior Management Should Engage With The Marketing Department 1/4/2022

    <p>When was the last time you as a senior executive evaluated your Company&rsquo;s marketing performance? I&rsquo;m not talking about sales performance and hitting numbers. Let&rsquo;s strip that out for now. I&rsquo;m talking about how your Company markets itself.</p>

  6. Innovation Adoption Remains Top Of Mind For Vendors At First In-Person WEFTEC Since Pandemic 11/4/2021

    As the new WNBA champion Chicago Sky enjoyed their well-earned victory parade around the city of Chicago recently, another band of warriors masked up and ventured into the WEFTEC arena for the first time in person since 2019. Despite all the stops and starts in the run up to the Conference, the COVID-19 precautions in place restricting attendance to the vaccinated and the nail-biting decisions of many an exhibitor on whether to exhibit or not, there were plenty of familiar faces to catch up with on the state of our industry.

  7. LinkedIn Shares New Research Into Effective, And Ineffective, Thought Leadership Approaches 10/1/2021

    LinkedIn recently published its 2021 B2B Thought Leadership Impact Study, created in conjunction with Edelman, which highlights the key challenges and issues in the modern content landscape. Most notably, respondents indicated that the pandemic has sparked a flood of thought-leadership content. The problem is that most of it is subpar.

  8. The 95:5 Rule Is The New 60:40 Rule 9/28/2021

    Too many B2B marketers think that marketing works through persuasion — by pushing buyers down a funnel by explaining the benefits of a product or service. The problem is that this fundamental misconception sets those people up for failure.

  9. The 3 Strategic Pillars Behind Every Winning Content Strategy 9/28/2021

    Content marketing appears to be a simple proposition on the surface, but even many experienced marketing professionals struggle with the concept. That’s because a significant amount of work needs to happen behind the scenes to deliver initial success and then keep it on track for the long term.

  10. Consumers Want Personalized Content, Research Suggests Brands Are Having Trouble Delivering It 9/1/2021

    Relevant content is in high demand, but marketers are struggling to keep pace. That’s according to a new study that shows most marketing pros report an increase in demand for content over the past year, while nearly half say effective personalized content could increase brand revenue.