Consumers Want Personalized Content, Research Suggests Brands Are Having Trouble Delivering It
Relevant content is in high demand, but marketers are struggling to keep pace. That’s according to a new study that shows most marketing pros report an increase in demand for content over the past year, while nearly half say effective personalized content could increase brand revenue.
The study, outlined at MediaPost, reveals key factors that prevent organizations from meeting these heightened demands.
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