Content Marketing Articles

11. Content Marketing In The Water Industry 1/26/2016

    Joe Pulizzi, Founder of the Content Marketing Institute, recently published an article centered on the life cycle of content marketing.  Specifically he outlined the current view of content marketing through the lens of Gartner’s Five-Step Hype Cycle. With this as a backdrop, I wanted to take a look at the evolution of content marketing specific to the water industry.

12. The 3 Pillars Of Purposeful Content Marketing

    When developing a content marketing strategy that will deliver positive business results, keep the three pillars in mind: value, relevance, and consistency.