Content Marketing Articles
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Creating Brand Awareness With B2B Content Marketing
9/22/2020
An effective content marketing strategy can do more than generate demand; it can create brand awareness without breaking the bank like traditional marketing tactics.
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Adding Context To Content Marketing
2/28/2020
By now, especially if you are reading this post, you’re aware of what content marketing is. For those of you still unsure, here’s a definition from Wikipedia:
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Content Marketing 101: Water & Wastewater Industry
2/8/2018
“How can I reach those engineers and operators that drive my top line by purchasing my solutions?” Far and away, that is the question I have been asked more than any other over the past few years. Historically, and by historically I mean pre-Internet, it was a different ball game (and answer) entirely. B2B manufacturers and B2C manufacturers reached and influenced potential customers in almost the same way…. Display and Pitch.
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Budgets And Content Marketing -- So Happy Together
11/30/2016
It’s that time of year. Every marketing professional’s Super Bowl. Its budgeting season friends.
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Content Marketing In The Water Industry
1/26/2016
Joe Pulizzi, Founder of the Content Marketing Institute, recently published an article centered on the life cycle of content marketing. Specifically he outlined the current view of content marketing through the lens of Gartner’s Five-Step Hype Cycle. With this as a backdrop, I wanted to take a look at the evolution of content marketing specific to the water industry.
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The 3 Pillars Of Purposeful Content Marketing
When developing a content marketing strategy that will deliver positive business results, keep the three pillars in mind: value, relevance, and consistency.