Content Marketing Articles

  1. Being More Intentional With Your Paid Media! 11/30/2022

    Content marketing lifted water and wastewater companies out of the dark ages and into marketing enlightenment. Long gone are the days when B2B marketers created only complex spec sheets and product brochures.

  2. What To Do When You Have Issues With SME 10/17/2022
  3. How Senior Management Interacts with Marketing 10/17/2022
  4. The 3 Most Important Words in Marketing 10/17/2022
  5. Why You Should Avoid Too Much Self-Promotion 9/27/2022

    Over the past five years I’ve talked with hundreds of marketing professionals in the water and wastewater market. The most successful of these marketing professionals understand that their strategy must center on finding, identifying and consistently engaging their target audience. Secondarily, but equally as important, is knowing that reader-centric content is their optimal tool for getting in front of that audience and building up their trust in the brand.

  6. 5 Steps To Better Content Marketing That Generate Sales 9/26/2022

    Unlike print ads and banner placements, content marketing offers a timelessness to your content assets as they are archived online, in Google, and will be forever accessible. These are not a one-off marketing effort, but create connections with your intended audience, again and again, allowing your business to grow its audience by providing compelling, helpful, and purposeful information that your audience is hungry for. And it’s done in a way that positions your company as the leader in the space.

  7. How Senior Management Should Engage With The Marketing Department 1/4/2022

    <p>When was the last time you as a senior executive evaluated your Company&rsquo;s marketing performance? I&rsquo;m not talking about sales performance and hitting numbers. Let&rsquo;s strip that out for now. I&rsquo;m talking about how your Company markets itself.</p>

  8. Adding Context To Content Marketing 2/28/2020

    By now, especially if you are reading this post, you’re aware of what content marketing is. For those of you still unsure, here’s a definition from Wikipedia:

  9. Content Marketing 101: Water & Wastewater Industry 2/8/2018

    “How can I reach those engineers and operators that drive my top line by purchasing my solutions?”  Far and away, that is the question I have been asked more than any other over the past few years. Historically, and by historically I mean pre-Internet, it was a different ball game (and answer) entirely.  B2B manufacturers and B2C manufacturers reached and influenced potential customers in almost the same way…. Display and Pitch.

  10. Budgets And Content Marketing -- So Happy Together 11/30/2016

    It’s that time of year. Every marketing professional’s Super Bowl. Its budgeting season friends.