Brand Positioning Articles
-
Follow, Understand, And Help Your Buyer: The Modern Paradigm For B2B Marketing And Sales
12/12/2022
While operating within a paradigm, we can achieve desired outcomes, but at the same time become better informed about our actions in a way that enables continuous improvement. Marketing and sales is overserved with tactics and failproof processes to deliver better results. What we need is a modern paradigm, a different way to think about marketing, sales, and our buyers. The paradigm is called follow, understand, and help.
-
Are You A Water Player? Be The Brand.
1/4/2022
Leading innovators in the water industry share tips on creating strong branding for water companies and their personnel.
-
The Essential Steps To Sparking New Sales Opportunities
4/29/2021
To thrive, companies need to use data to find and reach their in-market buyers with targeted, timely messaging that addresses their business needs and delivers content to decision-makers. This AiThority piece outlines seven data-driven initiatives — including how to build, target, and distribute content — that will help boost your position in the market.
-
Discover Your Positioning DNA and Dominate Your Competition
10/31/2017
This Skip Prichard interview with Andy Cunningham is a great read on the essence of branding for all of us working on brand publishing. Central to getting your brand publishing strategy right is asking you two straight-forward but really challenging questions.
-
3 Killer Examples Of Brand Publishers
5/27/2016
Brand publishing is catching on. In this blog post, Meg Cannistra of Ceros takes a look at three very different companies that have all invested in self-publishing to support their brand through content: