Discover Your Positioning DNA and Dominate Your Competition

This Skip Prichard interview with Andy Cunningham is a great read on the essence of branding for all of us working on brand publishing. Central to getting your brand publishing strategy right is asking you two straight-forward but really challenging questions. Who are you as a Company? Why do you matter? In the world of water and wastewater with so many companies competing for market share, there’s a lot of insight here:

https://www.skipprichard.com/discover-your-positioning-dna-and-dominate-your-competition/