Articles by Travis Kennedy

81. How Getting In Shape And Brand Publishing Are Connected 11/2/2016

    Historically advertising and marketing has been synonymous with the term “immediate return.”  You pay for advertising space, pitch your brand and wait for the phone to ring.  Sounds easy right? And in its day, it was. If it worked.  Back in the 50s, 60s, 70s, 80s and 90s THAT was the corner stone of B2B marketing.

82. The 2016 Presidential Election: What America Is Telling Your Business 10/24/2016

    This past week I sat and watched the final presidential debate in what will surely go down in history as the most entertaining, tragic and uninspiring debate season in our nation’s history. As I watched, I couldn’t help but think we were being sold a bag of goods at every opportunity. Rarely, if ever, did I hear the candidates engage effectively on issues and concerns that touch every American on a daily basis. Most of the rhetoric was promotion of self and defamation of the competition. It’s no wonder the nation is turned off by the choice they have in front of them.

83. 3 Ways Content Can Connect Marketing And Sales 10/4/2016

    I am going to forsake modesty here and say that I have a pretty firm grasp on the importance of aligning sales and marketing within a company, especially in the water and wastewater market. 

84. Why Water & Wastewater Manufacturers NEED To Have A Newsletter 9/29/2016

    1. It’s the best way to keep in touch with current customers- I’ve mentioned many times before that engineers and operators will not take time out of their day to be “sold” something and often avoid any interaction that may lend itself to that event. 

85. How To Grab The Attention Of Engineers And Operators In The Water Space Using Relevant Content 9/19/2016

    The most important thing is that you must be sure that the topic you are covering ties directly to the problems and areas of interest those engineer and operators within your vertical care about. Another way to think about it is not just what they are concerned about today but what they should be concerned about TOMORROW.  

86. 5 Facts About Content Marketing That Water And Wastewater Manufacturers NEED To KNOW 9/12/2016

    1. FACT: Content marketing leaders experience 7.8 times more (according to the Marketing Operation System KA Post) site traffic than non-leaders

87. Ten Tips For Building Your 2017 Marketing Plan 9/2/2016

    So you’ve decided that 2017 will finally be the year you take your company from the same ole’ water systems manufacturer with an old and tired marketing strategy and go modern. You’ve recognized the key to this shift is to start utilizing (or increase usage of) content as a staple or base for your efforts.

88. 3 Ways Content Marketing And Brand Publishing Can Help Sales Close Deals 7/11/2016

    It’s the oldest story ever told in the business world.  The sales department gets the laudable internal attention and resources and marketing is forced to live in its shadow and often times given 2^nd class citizenship.  But why?  Marketing is just as responsible for driving revenue as the sales department. The sales team wouldn’t have leads to nurture and close if it wasn’t for your content marketing efforts. 

89. 4 Indicators That It's Time For a New Website 7/8/2016

    After numerous conversations at the AWWA/ACE show in Chicago this past week, I was astounded at how many manufacturers either recently completed developing a new website or are planning on it within the next year.

90. 4 Steps To Getting The Booth Traffic You Deserve This Trade Show Season 6/14/2016

    As some of us pack up and get ready to exhibit at the ACE show in Chicago next week, I’m seeing quite a bit of promotion popping up everywhere from print to web to social media.