5 Facts About Content Marketing That Water And Wastewater Manufacturers NEED To KNOW

1. FACT: Content marketing leaders experience 7.8 times more (according to the Marketing Operation System KA Post) site traffic than non-leaders

Quality content is tough to produce but the rewards are well beyond the expectations of water and wastewater equipment manufacturers.  Almost all C-level officers within the water equipment manufacturing sector WANT more traffic to their website. When you (or someone else you contract) craft engaging and valuable content that educates your readers, expect to experience drastically more site growth than the competition.

2. FACT: Content produces brand recall, which increases engagement (According to a 2015 IBM Digital Experience Survey)

When you speak “to” a prospect or customer rather than “at” them, your brand recognition impact radio increases dramatically. How dramatically? According to a 2015 IBM Digital Experience Survey, 56% of marketers believe that personalized content promotes higher engagement rates.

3. FACT: The median time people spend on articles is 37 seconds (according to NewsCred Insights)

“Snackable Content” outperforms other forms of marketing when measured on length of engagement time. When you produce high-quality, relevant content that your audiences will actually take time out of their day to read, you will get their attention.  When done correctly, this approach helps produce higher levels of brand recognition, which in turn boosts sales and encourages customer loyalty.

4. FACT: While content marketing costs less than outbound marketing, it generates more than three times as many leads (According to DemandMetric)

If you are new to content marketing, you might assume that content marketing is expensive. The fact is that in most cases, it is far less expensive than traditional marketing methods like display advertising in print magazines. If planned out effectively, content marketing is easy to begin, engaging to your target audience (engineers and operators), AND it drastically reduces the money marketers spend on advertising their brands. The average full page ad in an industry magazine (Water) costs between $6,000 and $8,000 depending on how much of a discount you earn. A good piece of content combined with a solid distribution channel should only cost HALF of what display advertising costs and is more effective where it counts.

5. FACT: Content marketing drives higher conversion rates (According to the Content Marketing Institute)

When manufacturers that utilize content marketing and those that are not using content marketing are compared, the “utilizers” have conversion rates that are nearly six times higher than their competitors.  If high conversion rates and sales are outcomes associated with your marketing plan, CONTENT is the key.