Engineering Consultant Articles

1. Grow Your Brand By Leveraging Successes 11/16/2022

   A key component to growing a business or standing out in a crowded space is delivering on promises about your products and services. If you are able to deliver on promises, then expanding your brand to reach more customers is not as difficult as it could otherwise be. And a great way to do this is by showcasing your wins.

2. Embrace IT/OT Convergence And Become A Stand-Out Engineering Consultancy 9/13/2022

   We are in the midst of the 4^th industrial revolution and its combining digital information technology (IT) with industrial manufacturing operations (OT). The water and wastewater industry is beginning to see the benefits of the IT/OT convergence and engineering consultancies are rapidly moving beyond environmental design work into the burgeoning space of IT/OT design and implementation.

3. Getting Your Engineering Foot Firmly In The Door 7/27/2022

   Winning engineering design work from utilities is difficult, especially for consulting firms with less tenure or brand recognition in a geographic market. The legacy connections that exist between municipalities and established engineering firms may have been in place for decades. How do you gain traction and overcome?

    

4. Innovation Adoption Remains Top Of Mind For Vendors At First In-Person WEFTEC Since Pandemic 11/4/2021

   As the new WNBA champion Chicago Sky enjoyed their well-earned victory parade around the city of Chicago recently, another band of warriors masked up and ventured into the WEFTEC arena for the first time in person since 2019. Despite all the stops and starts in the run up to the Conference, the COVID-19 precautions in place restricting attendance to the vaccinated and the nail-biting decisions of many an exhibitor on whether to exhibit or not, there were plenty of familiar faces to catch up with on the state of our industry.

5. How The C-Suite Bungles Marketing 6/28/2021

   Most water industry solutions providers rely on the independent rep model to drive sales. Ideally, these rep firms are focused on responding to RFQs, coordinating product availability, negotiating price, and getting new products into the market. It’s a dynamic that offers the most efficient sales pathway for solutions providers to establish a local connection with the municipal and industrial end-users and consultants they serve.

6. Lessons Learned: Stop Selling Your Products 4/27/2021

   Content publishing is a key marketing tool for water and wastewater solutions providers. The best content engages readers by addressing the challenges they face, but too many companies still focus this investment on themselves and their product.

7. Brand Publishing vs. Content Marketing: What's the Difference? 7/9/2019

   We write a lot about content marketing at B2Brand Water.com but what’s the brand publishing part all about? In this explanatory post, Kathleen Booth explains the difference between content marketing and brand publishing.

8. Lack Of Distribution: The Hidden Killer Of Content Marketing 10/25/2018

   Even if you’ve been thoroughly embracing content marketing, content distribution remains critically important. It doesn’t matter how good your latest article is if no one gets to read it. This remains of real significance in the water and wastewater industry where much of the work is done in the field or around the plant. In a work environment away from the computer or magazine, how do you get your expert content in front of your audience?