Demand Generation Articles
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Follow Your Buyer: An Introduction For Innovative Marketers
12/14/2022
Your marketing and sales activities should help your customers accomplish their outcomes, but often marketers think it’s easier to sell their products and services than it is to truly understand what customers need and want. That’s why we developed Follow Your Buyer. Simply stated, it’s a methodology to help your customer, not sell your customer. Learning to follow your buyer requires a change in mindset where you’ll get to know your buyers from the inside out and embrace a collaborative role in solving their challenges.
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Creating Brand Awareness With B2B Content Marketing
9/22/2020
An effective content marketing strategy can do more than generate demand; it can create brand awareness without breaking the bank like traditional marketing tactics.
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Redistributing Budget Away From Tradeshow Events
3/18/2020
If you use tradeshows primarily for demand generation and secondarily for brand reputation and awareness and are reeling from show cancellations and postponements, then this post from Ashley Shailer with Inverta is for you.
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Social Media And Your Marketing: A 2019 Take
1/15/2019
From social media to e-mail to your website, there are so many vehicles to utilize when trying to create a BRAND that it can be difficult to know which will work best.
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Building A Buying Persona: Let’s Give It A Go
10/30/2018
Let’s have some fun and create a buying persona. A what? A buying persona — a role or character of someone in our industry who might care to buy something. You may be wondering why. Hold that thought until the end of our exercise and you’ll see.
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4 Steps To Marketing Automation Success
2/24/2017
Marketing automation platforms are everywhere. Sales pitches for this type of solution system are sexy and incredibly difficult to say “no” to when viewed in the paradigm of creating a yellow brick road for prospects.