Articles By Bill King
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Three Ways To Brag About Your Treatment Equipment Without Being A Narcissist
11/8/2016
Many talented people find talking about their successes in a job interview difficult. Some of our best character traits, such as honesty and humility, make selling oneself feel awkward. In her recent article, “How to Brag about Yourself without Being Obnoxious,” Vanessa Van Edwards pondered the question: How do you toot your own horn without blowing it?
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How To Protect Your Marketing Job In The Water Industry
9/26/2016
When I look around the marketing ranks of companies in the water and wastewater industry, it’s reassuring to see so many familiar faces that have been with their companies for years. Unlike many industries where turnover is very common in marketing departments, water and wastewater equipment companies tend to hold on to their marketers more than most.
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Brexit: Using A Global Event To Fuel Content Marketing Success
8/31/2016
Recently I came across an article from WeiserMazars, the global tax and accounting advisory firm, entitled Brexit and It’s Potential Impact On US Multinationals. For those of you selling your water and wastewater equipment around the world, it’s a quick and informative read focusing on what happened, some tax implications, why it matters and what you should be doing about it now. The article is authored by the firm’s International Tax Practice Leader and a Senior U.S. Tax Associate.
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Common Sense Marketing For Water And Wastewater Equipment Manufacturers
8/5/2016
I wrote recently about the Holy Grail of Marketing and the age-old quest to tie each sale back to a lead. Since that post I’ve had a number of conversations with sales and marketing executives who are trying to find a footing in the ever-changing quicksand of digital marketing. What I want to write about today is what I would call “Common Sense Marketing” in the business-to-business (B2B) world of the water and wastewater industry.
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Building Trust As A Treatment Equipment Vendor
8/2/2016
I recently read an article about building trust in the workplace. It focused on a couple of recent studies that found that one in three employees don’t trust their employer and that only 49% of employees trust their boss/team. It made me think about trust between vendors and end users in the water and wastewater industry. How much trust is there in our industry? How do you prove your company’s trustworthiness?
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Advertising Or Publishing? How Do You Define Your Water And Wastewater Industry Marketing Efforts?
7/26/2016
Advertising water and wastewater equipment has traditionally involved two players. The advertiser wishing to expose their products and services to the industry and the publisher providing the publication and audience for the advertisement. But in recent years those lines have blurred significantly.
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The Water Industry’s Quest For The Holy Grail Of Marketing
7/19/2016
Do you know what the “holy grail” of marketing performance is? The metaphorical chalice that would provide eternal happiness, youth and infinite profits for all business. Having been involved in digital marketing for twenty years now, I’ve seen a lot of marketers try unsuccessfully to find it.
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Stepping Away From The Plant To Rethink Your Marketing Strategy
6/28/2016
If a printer can self-publish a magazine to provide content advice to its publishing customers, why couldn’t a manufacturer publish insight beyond its product line to the water and wastewater industry? Here are a few suggestions pulled from a magazine that recently landed on my desk and what it could mean for your company in the water and wastewater market.
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Effective Sales Development In The Water And Wastewater Industries
5/27/2016
Successfully navigating the web of relationships that goes into selling product in the water and wastewater industry is an art form.