Infrastructure Service Providers Articles
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We All Have The Tools To Communicate
3/30/2022
Utilizing her experiences as both an engineer in the water industry and an art history buff, Susan Guswa, from Woodard & Curran, has learned that there is no one way to communicate or share stories and finds value in meeting people where they are to communicate effectively about projects and their importance.
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Converting Complexity Into Value Your Customers Will Understand With Wim Audenaert, CEO And Founder, AM-Team
9/13/2021
Wim Audenaert, CEO and Founder of AM-TEAM, explains the hardware and software tools he uses to translate the deep science behind his company’s mission into commercial value for the water industry. Among other advice, Wim encourages listeners to be authentic and not overthink their narrative.
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Lessons Learned: Storytelling As A Relationship Builder
8/13/2021
It’s a common scene for George Hawkins: He arrives as the new leader of a nonprofit to hear it described by staff as a best kept secret. That always baffled the man who founded and currently serves as executive director of Moonshot Missions.
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Lessons Learned: Stop Selling Your Products
4/27/2021
Content publishing is a key marketing tool for water and wastewater solutions providers. The best content engages readers by addressing the challenges they face, but too many companies still focus this investment on themselves and their product.
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Building Your Social Media Following with Melissa Meeker, CEO of The Water Tower
4/13/2021
Melissa Meeker, CEO of The Water Tower, discusses her approach to embracing modern marketing channels to create a more collaborative and interactive union between vendors, utilities and the general public.