Account-based Marketing Articles
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What A Digital-Only World Means For Your Marketing Strategy
8/13/2020
In his conversation with the ClickZ peer network, DeepCrawl’s Alex Schaefer referenced a McKinsey study showing 10-years’ worth of growth in US ecommerce penetration in just the first three months of 2020. Although very much consumer-focused and driven by shelter-in-place, “shop-from-home” determinations, Schaefer’s advice for marketers is universal: Focus on your website, aligning your marketing and software engineering teams around organic search performance, which at its heart is all about brand publishing to pull audience in:
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How Great Content Makes Account Level Marketing More Effective
3/29/2016
Much in the same way that content marketing has grown as a meaningful component of a well-balanced B2B marketing plan, Account Level Marketing (ALM) is quickly taking root. Account targeting is not a new concept but today’s software tools and media channels make it far more cost-effective to execute.
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The Top 5 Predictions For Content-Based Water Marketing In 2016
2/16/2016
Last month the Content Marketing Institute’s founder Joe Pulizzi released his top 40 predictions on content marketing for 2016. Joe makes several suggestions and predictions that directly relate to the application of brand publishing in the water and wastewater market. Below are five of Joe’s predictions with my take on how they relate to brand publishing.
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What Is Account-Based Marketing (ABM) And Is It Right For You?
12/7/2015
A lot of what I discuss on this blog is winning a share of your customers’ most valuable asset – time – by providing them with valuable information. The more personally-relevant your content is, the more likely it’s going to resonate with your customer.