Why Publishing Is The Fifth "P" Of Marketing

This article does a nice job of summarizing the importance to you as a marketer to start publishing content. But beyond that, and I think this is important for marketers in the water and wastewater industry, it addresses many of our concerns that we just don’t have the time or the talent to modify our traditional marketing tactics and start creating editorial content:

http://www.business2community.com/marketing/why-publishing-is-the-fifth-p-of-marketing-01295620

Image credit: "Predictable," © 2010 magaroonie, used under an Attribution- ShareAlike 2.0 Generic license: http://creativecommons.org/licenses/by/2.0/deed.en