Why Killing Your Content Marketing Makes The Most Sense
Content marketing is out of control, which is killing communication strategies across the globe. According to John Pulizzi, author of Content Inc. and founder of thetilt.com, this happens because companies create content for too many platforms.
“Succeeding at this kind of strategy is like winning the lottery. It just won’t happen,” Pulizzi says. “Just because we can, doesn’t mean we should.”
In this piece on Search Engine Watch, Pulizzi discussed a winning strategy that revolves around being selective with the platforms that deliver your content.
This website uses cookies to ensure you get the best experience on our website. Learn more