Trust Is A Flywheel Of B2B Marketing And A Key Point Of Differentiation

We’ve written a lot about how a good content portfolio will build trust with your customer over time. In this blog post, Frank Strong digs into a recent study by TrustRadius to understand what type of content resonates. It’s perhaps not surprising that interweaving referrals into your content is well-received:

https://www.swordandthescript.com/2018/05/b2b-marketing-trust-differentiation/

Image credit: "Hawk Conservancy Trust, Andover," Marilyn Peddle © 2011, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.org/licenses/by-nc/2.0/