Funnel Vision: The Dangerous Trap Of Lead Stages

In an ideal world, marketing would be involved in every step of the journey from prospect to customer. Marketing attracts, informs, educates, enables, and empowers the prospect with the information long before they are considering a purchase and long after they have become a customer.

The problem is that too many executives ignore this reality. They keep their marketing team focused on generating leads, then push them out of the loop as the leads are turned over to sales. In this ClickZ piece, Acoustic Chief Marketing Officer Norman Guadagno dissects this common mistake and talks about the changes necessary to do better.

https://www.clickz.com/funnel-vision-the-dangerous-trap-of-lead-stages/265577/