News | December 16, 2015

The Tightwad's Guide To Creating Competitive Content On A Budget

If there is one thing we know about marketing in the water and wastewater market it’s that there is never enough budget to do all the things we’d like to. And the emergence of content marketing can strain marketing budgets even further. Even though Pamela Wilson’s article simplifies the equation by only focusing on the zero hard costs (and not the significant soft costs) of creating and then executing a content marketing strategy, there’s a lot to be said for following the straight-forward step-by-step process she lays out: