The New Rules Of B2B Lead Generation

While salespeople may be ready for a more aggressive travel schedule coming out of the pandemic, it’s not clear that clients want to get back to that old norm or if corporations will even allow for vendor visits with any regularity. So, how is a B2B salesperson supposed to find new customers when those people don’t want to go back to the old way of doing business?

The key will be meeting potential customers where they are — online — and a big part of that will happen by contributing to digital conversations in new and provocative ways, according to the Harvard Business Review.

https://hbr.org/2021/06/the-new-rules-of-b2b-lead-generation