The Four Letter Code To Selling Just About Anything

This story from Derek Thompson writing in The Atlantic about Raymond Loewy and his design philosophy is enlightening when you think about how water and wastewater equipment providers introduce new products to the market. The concept of making something familiar feel surprising and something surprising feel familiar is an interesting one as product marketers work to out-position their competition. Worth a read …

https://getpocket.com/explore/item/the-four-letter-code-to-selling-just-about-anything