Pre-Show Email Campaign: How To Do It Right

Not sure that I agree with Step 5: Sit back and relax but strongly agree with this post from The Exhibitor that getting the content right ahead of a tradeshow is critical to optimizing tradeshow engagement:

http://the-exhibitor.com/pre-show-emailing-campaign-how-to-do-it-right/

Image credit: "DSC_7916," Interbike International Bicycle Expo © 2010, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.org/licenses/by-nc/2.0/