Our Customers Are Voting With Their Time

David Brock’s post talks vividly about what is taking place with your sales reps in our information-rich world. Unless they can provide a level of insight that can’t be sourced elsewhere, they will be locked out of the critical early stage of the buyer’s discovery process. It comes down to time and efficiency for both the customer and your rep. And for certain types of information, it’s hard for a rep to outperform a Google search. The question is where do you want your reps to be the most efficient source of information for the customer:

http://partnersinexcellenceblog.com/our-customers-are-voting-with-their-time/