5 Lessons From Burger King's International Women's Day Fiasco

The idea was simple. Launch a Women’s Day campaign to inspire more women to pursue culinary careers, post something obviously sexist (when taken out of context) to generate widespread attention, and then play the hero when the public realizes what you really meant. Unfortunately, it didn’t go down that way for Burger King. Before plotting your own company’s edgy social media campaign, check out this article from Medium that outlines the ways to avoid Burger King’s mistakes.

https://eladsi.medium.com/5-lessons-from-burger-kings-international-women-day-s-fiasco-d6d3a16dc25f