Kohler Sources Content From Influencers For Its Brand-As-Publisher Strategy
It seems that every week, news surfaces about another major brand executing on a publisher strategy. This article discusses Kohler, the faucet and fixtures manufacturer, creating a separate website called Kohler Ideas outside of their traditional corporate site. What’s really important to note is that Kohler has found visitors to their website from their Ideas site are twice as likely to buy or show purchasing intent:
This website uses cookies to ensure you get the best experience on our website. Learn more