9 Keys To Brand Publishing Success

If I had to sum up what brand publishing is in one sentence, I wouldn’t be far off Michael Brenner’s summary point from his blog post for Relevance. Brand publishing occurs when brands begin “to think and act like publishers, putting promotional messages and interruption techniques aside and [instead] seek to connect with their audience through stories they love.”

https://www.relevance.com/9-keys-to-brand-publishing-success/

Image credit: "Boy Lost in Magazine," Gregg O'Connell © 2006, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.orgo/lcenses/by-nc/2.0/