How To Customize A Compelling Story For Your Sales Presentation
Fresh off a round of exhibitor interviews at AWWA’s Annual Convention and Exhibition, it was refreshing to hear how many companies have moved off themselves and are making their customers the heroes of their stories. And that’s exactly the approach that Sean McPheat suggests taking in his recent post for Sales Training Specialists. There are still way too many companies pitching their features and functions but the water industry is making a turn towards more engaging narratives:
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