How To Audit Your B2B Content Marketing Strategy

The buyer’s journey has changed significantly over the last decade in the water and wastewater industry. The manufacturer, usually through a regional sales network, used to provide product information upon request. Now, buyers begin their purchasing decision by researching potential solutions online. This is why it’s imperative to have a content marketing strategy that mirrors this behavior. Business2Community’s Erica Lindberg provides a useful methodology to work out your strategy in this article:

http://blog.newscred.com/how-to-audit-your-b2b-content-marketing-strategy/