Google Analytics 4: What Marketers Need To Know

In this Michael Stelzner interview, Chris Mercer, founder of MeasurementMarketing.io, takes a look at Google Analytics 4 and the growing complexity of measuring your digital marketing performance with more devices to measure the user’s journey across and less ability to actually measure it:

https://www.socialmediaexaminer.com/google-analytics-4-what-marketers-need-to-know-chris-mercer/