Forrester Report: B2B Marketers Need To Lead, Not Support

It’s no longer enough for B2B marketing teams to simply support sales. Instead, the leaders of those teams need to rise to leadership roles in their own companies to drive organizational success. That’s the thrust of a new report published by Forrester, which says the transformation needs to happen quickly.

‘It doesn’t matter if you’re on the right track; you’ll still get run over if you’re not moving fast enough,” said the author of the report, who outlines six mandates for B2B marketers going forward.

https://www.chiefmarketer.com/forrester-b2b-marketers-need-to-lead-not-support/