Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences
Reporting from a recent B2B Marketing and Sales event put on by Forrester Research in Austin, TX, Brian Anderson quotes Research Director Caroline Robertson as saying that your customers want to be at the center of the seller’s existence i.e. it’s not about you, it’s about them:
Image credit: "362/365 - Bullseye," Paul Hudson © 2013, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.org/lcenses/by-nc/2.0/
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