Content Marketing For B2B - A Proven Strategic Six-Step Approach

Joe Pulizzi’s Content Marketing Institute (CMI) is perhaps the best known, third-party champion of content marketing. As a central pillar of brand publishing, content marketing is an important concept for the modern marketer in the water and wastewater industry to understand. This slide share presentation provides a historical perspective of marketing and a sense of how important this new marketing style has become:

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