Beyond the PDF: Why B2B Content Marketing Demands An Evolution

New studies show B2B companies see digital interactions as significantly more important to their customers than traditional sales interactions, yet most B2B resource or learning centers are legacy repositories of siloed assets divided and subdivided by classic, static format types. To be successful going forward, B2B companies will need to create more compelling digital content marketing experiences.

Is your B2B content marketing like Blockbuster video? This piece from The Content Marketing Institute will help determine when your best opportunity is to make a change.

https://contentmarketinginstitute.com/2021/07/b2b-content-marketing-evolution/