A Peak At The Future Of Marketing Events
The COVID-19 pandemic threw a wrench in the marketing plans of most water and wastewater solutions providers, and arguably no area was harder hit than the events sector. Face-to-face events have been a mainstay for reaching industry professionals, but 2020 forced companies into the unfamiliar territory of virtual formats. While many virtual events proved worthwhile, the future of events is likely to be a hybrid of in-person and virtual elements, according to Aventri CEO Jim Sharpe. In this piece in MarketingProfs, Sharpe has tips on how to successfully execute events of the future.