A Follow-Up Strategy for Content Syndication Leads

Educating your sales team on how to effectively follow-up on leads derived from content is critical in gaining support for your content marketing efforts. As Howard Sewell, President of Spears Marketing Group, points out in this LinkedIn article, it’s important to differentiate leads from content from other types of sales leads. Sewell suggests a follow-up approach that focuses on the content versus your product:

 https://www.linkedin.com/pulse/follow-up-strategy-content-syndication-leads-howard-sewell

Image credit: "Worried!," © 2011 Alon, used under an Attribution-ShareAlike 2.0 Generic license: https://creativecommons.org/licenses/by-sa/2.0